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| The EMA Awards |
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Since 1991, the EMA Awards has been the only program solely devoted to celebrating the entertainment industry’s environmental efforts. A pioneer in linking the power of celebrity to environmental awareness, it was EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle – not a limo – to the annual Awards show.
Producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment. From serious documentary filmmakers to pop culture producers to socially conscious musicians and paparazzi-prone celebrities, they recognize the huge influence entertainment wields the public and use it to spread environmental awareness in ways both subtle and strong. EMA Award nominees… Express their concern for the environment in myriad ways using the medium of entertainment
Help increase public awareness of environmental issues, inspiring millions to take action
Use story lines, environmental practices or role modeling in their work and/or personal lives
In 2006, environmentalism achieved a tipping point. Between the impact of Al Gore’s documentary, An Inconvenient Truth, and a series of natural disasters, environmentalism went from being the work of activists to an every day concern for regular people. Now more than ever, people are talking – and doing something - about the environment. Conserving energy, buying locally and simply thinking more about consumerism overall are some ways people are going green.
Whether it’s a single beat in a half-hour television comedy (a blue recyclable bin used in the family kitchen) or as elaborate as the story line for an entire feature film (The Simpsons Movie dealing with the consequences Homer faces after polluting a lake). As long as the work clearly delivers an environmental message in some way, EMA considers it “environmental” and urges you to submit it for consideration.
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